Xin Zhao Ph.D.
Professor
School of Business & Society
Education
- Ph.D., University of North Carolina, Greensboro, 2006
- M.S., University of North Carolina, Greensboro, 2004
- B.E., Renmin University of China, 1999
Professional Background
Description of Research
By combining standard statistical methods with geographic information system tools, Xin Zhao created data that allowed testing of hypotheses about consumer behavior in previously unexplored ways.
Academic Experience
- Introduction to Retailing (at University of North Carolina, Greensboro)
Professional Experience
- Assistant manager, Marketing Department, China Shaanxi Medicines and Health Products I/E Corp.
Areas of Expertise
- Comparative advantage in international trade in textiles and apparel
- Cross-cultural consumer behavior comparisons
- Retail environment analysis
Publications
- Zhao, Xin. 2009. "Ethnic Consumer Patterns." The Inland Empire Business Atlas*
- Zhao, Xin, and N. J. Nelson Hodges. 2005. "Contemporary Interpretations of Traditional Chinese Dress: A Comparison of Consumers in China vs. Chinese Immigrants in the United States." Proceedings published by ITAA.
- Zhao, Xin. 2004. "Analysis of Competitiveness: An Application to China's Textile and Apparel Industries." Proceedings published by ITFA.
Awards and Service
- School of Business Excellence in Service Award, 2019
- School of Business Excellence in Teaching Award, 2016
- Small Business Association research grant
- School of Business research grant
Affiliations
- Board of trustee member at Christian Community College
- Membership VP, American Marketing Association, Inland Empire Chapter